Youth is Desperately Seeking PPT

Teenagers in U.S. have proven the viral nature of PTT. They are a major market opportunity as PoC handset penetration nears 25%.

In 2004 / 2005 consumer launches failed due to non-interoperability and few handsets. Teenagers want to PTT across networks and a variety of handset options.

OMA-PoC 1.0 will solve these problems around mid-2007. First handsets will be available in Q4 ’06, with commercial agreements to follow.

 

PPT Market Teenagers

• Opportunity
  Launch a separate brand to pursue consumer segments.
• Target market
  Youth age 15-25. Lifestyle positioning: sports & music.
• Market size
  Q1 2006 added 502K customers for a total of 3.1M.
• Figures
  Q3 2005: ARPU = $36,
  Churn = 5.4%